A domain name is a web address or URL pointing to your website. Visitors will recognize your website based on the domain name. Therefore choosing the right domain name is utmost importance as it will affect the success or failure of your website. It involves website branding when picking the right domain name too. For example what will you first think of when people mention ebay.com? Auction. How about Digg.com? Dig stuff out from the internet.

Here are a few criterion I follow whenever I make a domain purchase. It is helpful for my website branding as well as marketing. If you intend to have your own domain name, here is the right guide.

Firstly you should pick a domain that best describes your website. What is your entire website about? It is a money making blog or celebrity news website? Or html coding guide website? You domain name should describe what your website does. You should not use money.com for your money making blog but you should use something like makemoneyonline.com.

Secondly will be the keyword. If you are doing internet marketing you should know the impotency of keywords in your URL. This is because search engines and websites do send out robots or spider to crawl you website. The robots and spiders will justify what your website does from the contents and the URL. Therefore if you are targeting a keyword, try to slip in the keyword into your URL. That does make your website more relevant to the keyword.

Thirdly, your domain should be as short as possible. By this I mean you should use a domain with maximum 4 phrases. This is because when the domain gets longer, it will be messy and difficult to be typed and remembered by others. I will just navigate to other website when I miss type an alphabet in the long domain because I do not bother to check it one by one. It is hurting my eyes. However, if more words are needed to describe your entire website, you can go ahead but try everything to avoid long domain.

Fourthly, besides emphasizing on the short domain, your domain should also be easy to remember and type. A good domain is always easy to type and remember yet a short and meaningful one. You should not just put ghk.com because it is short. It should carry a meaning, yet short and easy to type. For exmaple hostgator hosting, their domain is short yet meaningful. The name fits with their motto which says “we eat up competitor”.

Fifthly, if your desired domain is already taken, you can always add hyphens in between the words. But do not use space in your domain. I bet it is not allowed though. Space will be understood by http as %20 which bring no meaning to human. It will only cause your domain looks ugly and messy.

With these 5 criterion it will not be difficult to identify your ideal domain for your website. Remember a good domain always strikes in internet marketing. You should spend more time in coming out with a better domain because every following things you do will lead you back to the name your chose. Be sure that your domain is presentable and professional.

Author: Daren Albom
Daren is a writer and webmaster. His hosting review website provides a better insight on the web hosting leader.

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