Web Site Promotion

In the past year freelance blogging has taken off. Many businesses are becoming aware of the value of being visible online, and one of the easiest ways to get visible for minimal cost is via a blog. Therefore, many businesses want blogs, but don’t have the staff to maintain them.

Enter you, the freelance blogger.

Let’s look at how you can get more (and better) blog jobs.

1. Build Your Blogging Reputation

Start by building your blogging reputation. This means having at least one blog, which is updated regularly.

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The Meta tag in html is not a required tag when you’re creating your web pages; many pages don’t use the tag at all, and I must confess that I’ve not used it on my home page, although I put it into this page by way of demonstration. To put it briefly, the meta tag is used by search engines to allow them to more accurately list your site in their indexes.

If you simply produce your home page and register the URL with a search engine, or a number of search engines, their spider programs will eventually toddle along to your site to index it. Now, each of the search engines does this slightly differently. Altavista for example will grab everything in your document and index it, but will only show the first 250 characters in its description. Consequently, if your site included say, ‘Thanks to:….’ right at the beginning, this is what Altavista would show in its description, and it wouldn’t give the viewer any idea of what your site actually covered. Of course, not all search engines work this way; I’d suggest you ferret around a little bit to see exactly how the popular engines work, and certainly the major two or three such as Altavista, Lycos, Yahoo, Infoseek and Excite. It therefore makes sense to ensure that your opening paragraph is carefully written to ensure it accurately reflects what your site covers. Meta Tags on your website’s source page is the best Search Engine Optimization Tip that would help your site get up in rankings.

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Did you know that 52% of the content on the Internet is in the form of video? This is because a lot of business and website owners are turning to video marketing. They are turning to video because web surfers would much rather watch a video than read the text on a page. There is also the fact that you can reach a lot of people who have an interest in what it is your business is about. If they see a page that is full of words about your business or product, they just might hit their browser back button, but give them a video to watch and they may stay put.

The idea behind this is to reach as many web surfers as possible. That is why programs such as Traffic Geyser provide what is called video submission software that submits your video to blogs, social networking sites, and can even turn your video into a podcast. This is something that is important because you want to be exposed to millions of people without having to take thousands of hours of time.

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Affiliate marketing, selling other people’s products, is no doubt the most practical way for a newbie to start an online business. With that, I don’t mean selling only “make money products”. There are thousands of niches that you can consider promoting.

When it comes to an affiliate program, one of the most common mistakes made is choosing to sell a product that you don’t believe in. Although you may make a little money temporarily, you may also be creating a bad name for yourself, so you won’t make money for long. That’s why it’s important to promote products you believe in.

When it comes to promoting a product you believe in, one of the most commonly asked questions is “how?” Well obviously the best way to promote an affiliate product you believe in, is to actually try out the product.

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If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

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